Nicu Bocancea is the Creative Director of Floraria Iris, the most iconic florist brand in Romania, founded by his family in 1970. With decades of tradition and a bold creative spirit, Nicu has transformed the family business into a benchmark for floral artistry. His work is internationally recognized, with awards such as 1st place at the Best Flower Designers Exhibition by Queen Ana of Romania, 4th place at the European Florist Championship, and 3rd place at the Singapore Garden Festival.

Nicu is more than a florist, he is a storyteller who uses flowers as his language. Through his creations and international workshops, he inspires others to see floristry as both an art and a philosophy: a way to connect people, emotions, and nature. His approach resonates deeply with the vision of World of Sprayroses: celebrating the beauty, elegance, and emotional power of sprayroses worldwide.