Introducing Spray Talks: Where Growers And Florists Meet
We are delighted to share an exciting new concept with you: Spray Talks. A series created to bring together two worlds that are deeply connected, yet so rarely seen side by side, the grower and the florist.
At the World of Spray Roses, we are always looking for meaningful ways to tell the stories behind spray roses. Stories that begin on the farm and continue all the way to the hands that design with them. With Spray Talks, we wanted to create something that celebrates not only the flowers themselves, but also the people, passion, creativity, and craftsmanship behind every stem.
What is Spray Talks?
Spray Talks is a collaborative content series created by Cinefleur Magazine and World of Spray Roses, designed to strengthen the connection between spray rose growers and florists through authentic storytelling, education, and beautiful visual content.
Each edition follows the journey of spray roses from the farm to the florist, exploring not only the flowers themselves but also the people behind them. From cultivation and harvesting to floral design and final presentation, Spray Talks offers a rare opportunity to see both sides of the floral story together.
Rather than creating a traditional advertisement, the series focuses on real conversations, creativity, craftsmanship, and shared passion across the floral industry.
Our First Edition
We are delighted to launch the very first edition of Spray Talksin collaboration with Alma Spray Roses.
Grown high in the landscapes of Ecuador, Alma Rosesbegin their journey surrounded by light, altitude, and expertise. With a wide and carefully curated range of varieties, their focus is on character, quality, and giving florists the freedom to create.
From there, the story continues in Europe, where the flowers arrive in the hands of Blumen aus Holland, florists known for their dedication to freshness, quality, and daily connection to the flower markets. Their work brings these roses into a completely different setting, one where design, atmosphere, and experience come together beautifully.
For this edition, the journey leads to a remarkable destination: a beautifully restored historic space in Bonn, where centuries-old architecture meets modern hospitality. Here, spray roses find their final expression, woven into designs that enhance both the setting and the experience.
It is a journey that highlights the connection between those who grow the flowers and those who bring them to life through design.
Looking Ahead
This first edition is just the beginning. Throughout the year, we will be releasing a total of six Spray Talks, each one exploring a new partnership, a new story, and a new perspective on spray roses.
As the series grows, so does the opportunity to collaborate. We would love to explore future Spray Talks together with more growers and florists who share the same passion for these remarkable flowers.
Because when growers and florists truly connect, something very special happens.
If you would like to discuss Spray Talks, collaborate on a future edition, or share exciting farms, florists, or spray rose stories with us, please do reach out to our team.
