News
Progress Over Perfection, A More Honest Conversation About SustainabilityWe've been sitting on this article for quite a while. Not because we didn't know what to say, but because sustainability can…
Meet Our New Ambassadors: Pien & Patrick Of Jasmijn BloembindersThe World of Spray Roses is delighted to welcome Pien Valk and Patrick of Jasmijn Bloembinders Haarlem as our newest ambassadors.For…
The Art Of Wiring And Why Traditional Floristry Skills Still MatterTimeless Skills, Modern Flowers If you've spent any time looking at this year's wedding flowers, you might have noticed something.…
Flora And Story: Where Flowers, People, And Stories ConnectWell, if there was ever an event to bring out the “green-eyed” monster, this was it, and honestly, even though we are…
Introducing Spray Talks: Where Growers And Florists MeetWe are delighted to share an exciting new concept with you: Spray Talks. A series created to bring together two worlds that are…
IFTEX 2026: Celebrating Spray Roses and Kenyan ExcellenceEvery year, the global flower industry gathers in Nairobi for IFTEX, the International Flower Trade Exhibition, East Africa's leading floriculture event. In 2026,…
Who Is The World Of Spray Roses?A Quick IntroductionConsider this a little reintroduction.You will have spotted our distinctive logo appearing here and there, but it’s been a while since we…
Celebrating Tomas De Bruyne’s Book Launch In LondonOur freelancer has been off on adventures once again, and this time it led us somewhere truly unforgettable, the book launch of The…
The Mother Behind Every Spray Rose: A Blooming Story For Mother’s DayThis Mother’s Day, we are celebrating a different kind of mother. Not one you can see or hold, but…
Our Industry Is Under Fire. Knowledge Is Power.It is time to empower ourselves and start confidently standing our ground.There has been a growing amount of criticism in the floral industry…