Well, gosh, where do we even begin. This year’s World of Sprayroses celebrations were some of the most joyful and inspiring we have ever experienced. It was a week filled with colour and connection, with moments that reminded us exactly why we love this floral world so deeply.
Each day at the show was a whirlwind of excitement. As we walked through the halls, we spotted so many of our WOSPR farms proudly represented. Their displays were brimming with life and looking beautiful. The sprayroses were glowing, the colours were singing, and the quality was something to be very proud of.
We will not name farms individually because we could not bear the thought of accidentally forgetting someone, but please know that every one of you helped make the show unforgettable. Tambuzi winning an award with the Dutch Flower Group was a particularly heartwarming moment and one we celebrated with enormous smiles.
This year also brought us our very first World of Sprayroses lanyards. Seeing those bright pink lanyards popping up all over the show was surprisingly emotional. It felt like spotting little pieces of our community everywhere we turned.
Belle Epoque Transformed
When evening arrived, the magic only grew stronger. Belle Epoque, owned by the wonderful Wouter de Vries, became a rose filled dream. Guests were welcomed through a tunnel of sprayroses that set the tone for an unforgettable experience. The scent, the colour, the feeling of stepping into something truly special was impossible to forget.
To one side of the venue was a separate room that felt like discovering a secret flower shop that had exploded into a playful, overgrown paradise. Plants tumbled from every corner, real and faux blended perfectly and little jungle animals were tucked between the foliage including the sweetest tiny sloth. Sprayroses filled the space and guests were invited to make their own bouquet or enjoy one created lovingly by the talented team from the Flower Kitchen.
Insert Image Karina from The Flower Kitchen
The catering team added to the magic with their joyful energy, professionalism and careful attention. Delicious little plates of food appeared just when they were needed, and the entire atmosphere felt relaxed, warm and perfect for both networking and genuine conversation.
Evenings Filled With Connection
Each evening had its own personality and charm.
Tuesday gathered the African growers and the room was full of warmth and laughter.
Wednesday welcomed the South American growers and the energy soared as we celebrated together.
Thursday offered a more refined and elegant experience for floral designers and influencers and it was a truly special evening filled with creativity and inspiration.
We were thrilled to welcome so many wonderful guests who continue to send messages about how magical the evenings were. Many spoke about the joy of being surrounded by so many roses and so many passionate people and we could not agree more.
Ten Thousand Roses and Endless Inspiration
Behind the transformation of Belle Epoque stood more than ten thousand roses and the creative artistry of Bart Bresser and his brilliant team. They turned the venue into a world of colour and emotion where every detail felt thoughtful, playful and deeply romantic. It was sprayrose storytelling at its finest.
Looking Ahead
As we look back on this year, we feel full of gratitude. The flowers were breathtaking, but it was the people who made the week extraordinary. Every conversation, every bouquet created, every shared laugh and every dance contributed to something truly memorable.
If you joined us, thank you for being part of this celebration. If you missed it, there is always next year and we promise it will be just as wonderful.
