News

If you’re a florist in the UK, there’s one weekend each year that feels like the Chelsea Flower Show, a business masterclass, and a giant family reunion all rolled into…

Fresh Exchange is one exciting name in Kenya’s flower industry, an innovative collaboration between some of the country’s best and largest farms, exporting the finest blooms Kenya has to offer.…

In recent years, movements like Grown Not Flown have encouraged consumers to buy locally grown flowers to reduce environmental impact and support local farmers. While the idea of reducing air…

As the golden light of late summer settles over The Hague, a truly spectacular celebration begins to unfold. From 28 to 31 August 2025, the World Forum will host the…

When you spend time with top floral designers, you start to notice little moments that reveal what’s really shaping trends behind the scenes. Recently, while working on another project, we…

Have you ever leaned in to smell a beautiful sprayrose, only to find it completely scentless? And then, just a few stems away, discover another variety with a rich, sweet…

To say Alina Neacsa lives and breathes flowers would be an understatement. Known fondly in the floral world as a “flower whisperer” and “occasional plant therapist,” she is the visionary…

This month, The Harbour Club in Amsterdam transforms into a true floral experience! Thanks to a unique collaboration between World of Spray Roses and Fidrio, the restaurant is beautifully decorated…

An Exclusive Creation for Le Carlton Cannes A world of lifestyle, trends and inspiration. On the occasion of the 2025 Cannes Film Festival, master florist Djordje Varda reveals for the…

A world of lifestyle, trends and inspiration. We are proud and thrilled with to introduce the World of Sprayroses magazine NO.3 to you. As always, it's bursting with colour and…